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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

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The future of martech: what does the industry look like post COVID-19?

ClickZ

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

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Display Advertising Trends 2021: Key Stats and Insights

Bannerflow

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. These are the facts, now act on them. What are mobile display ads?

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). Native video advertising accounts for 56 percent of video ad spending. (

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

article thumbnail

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.