Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. FuckJerry’s value is their 14.3m

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

ClickZ

MAY 25, 2023

I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. To address these concerns, we need to be transparent about the use of AI in the digital experiences we create, and explain how the technology is being used to benefit our users.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Learn from the Pros

APRIL 3, 2024

However, a thoughtful approach that includes clear goal setting, strategic investment in talent and technology, and a commitment to ethical standards and continuous learning can unlock tremendous opportunities. It can act as a steering committee to make informed decisions and avoid silos. AI Councils: Who Should Be Involved?

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. To CDP or not to CDP?

Conference 120

Conference CMS Development Digital Asset Management Marketing Automation Services 120

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media. Marketing operations. To CDP or not to CDP?

Conference 106

Conference CMS Development Digital Asset Management Marketing Automation Services 106

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units.

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Marketri

OCTOBER 5, 2023

There was talk about the need for placing constraints around AI, especially when dealing with sensitive data, epitomized by the mention of HIPAA (Health Insurance Portability and Accountability Act). The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point.

CMO 62

CMO Marketing AI Ethics Storytelling 62