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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

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The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. Image via Unsplash. Here are four areas to focus on.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases. SMX East 2017, Day 1. >>Back to top.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Flexible pricing strategies will be adopted. Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? billion in 2016).

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Seven Ways to Humanize B2B Marketing

Webbiquity

The problem is those messages themselves often aren’t differentiating, and even when they do, product and service features are generally easy for competitors to copy. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace.

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21 Ways You Can Use Outgrow Interactive Content 

Outgrow

These act as great lead generation tools because they offer the user something in return. Lead Segmentation is the act of categorizing leads on the basis of similarities and patterns. To know whether you’re good at something or not, ask yourself one question: Would you bet on yourself? And we at Outgrow sure like to bet on ourselves.

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Or if you prefer, it can be achieved with an in-depth research survey and audit that looks at your brand awareness, usage, attributes, and even purchase intent. , and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you.