The Effective Marketer

APRIL 26, 2012

According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable. However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? You can leave a response , or trackback from your own site.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JULY 30, 2012

Part of this is the CAN-SPAM act , which you should familiarize yourself with (interviewers will like if you show that you at least have an idea of what it’s all about). Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. Of course not, but putting some thought into getting quality content available without too many hurdles for the users couldn’t hurt either. Effective marketing is about generating sales. Back to the free marketing stuff. So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 25, 2013

It completely ignores the rise of Fax machines, for example, which were used for B2B outbound marketing until email came along (and also until the Junk Fax Prevention Act was passed in 2005). A Brief History of Content Marketing (I might as well have a link to my eBook). The History of Content Marketing (CMI).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100