markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

DivvyHQ

NOVEMBER 14, 2018

Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it. It’s fair to say that almost every company is, at least obliquely, focused on generating WOM buzz. What Are Talk Triggers?

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Influencer Shoutouts. Organic and Direct Traffic.

Practices 43

Practices Examples WOM Media 43

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

WOM 100

WOM Service Word of Mouth Paid Search Agency 100