Act-On Buying Cycle Paper Sales Cycle 
Act-On
SEPTEMBER 24, 2023
One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. SEO Funnel and Bottom-of-Funnel Keywords Certainly, keywords at all stages of the buying cycle are important — from top funnel keywords to lower funnel keywords. What is the search intent of those visitors?
Webbiquity
JANUARY 15, 2010
Buyers would tell each sales rep all about their company, industry and problems, and each sales rep in turn would then explain why his or her product/service was absolutely the best fit to meet the buyer’s needs. The sales process benefited from electronic communications, but remained largely the same. Post this on Diigo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 8, 2020
A long-term relationship that allows you to build trust: In a B2B environment, t he act of buying itself does not usually take long, but the process that leads to it can take months or even years depending on your offer and the complexity of your buying cycle. How often do you publish new content ?
Exo B2B
JUNE 26, 2023
It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Supplier selection (18.6%) and finalizing the act of purchase (13.4%) are at the bottom of the B2B content marketing consumption scale. B2B content marketing. Remember my post on intent marketing?
6sense
JANUARY 14, 2016
The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Like with any client, marketing will spend time working to understand the pain points, skill sets and business needs of their sales team.
Industrial Marketing Today
MAY 21, 2010
As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.
Adobe Experience Cloud Blog
DECEMBER 7, 2011
Content plays a tremendous role in lead nurturing as it often acts as a sales rep’s stand-in when a person is not yet sales ready. A recent survey from the Marketing Sherpa found that marketing to a lengthening sales cycle is a growing concern and the third-most-pressing challenge for B2B marketers today.
Expert insights. Personalized for you.
130 
Let's personalize your content