Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. As a result, your dream web redesign project comes to a screeching halt. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. So, why is it free?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

SEPTEMBER 18, 2007

On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0

PR 20

PR Rules Web 2.0 Wiki 20

Single Grain

SEPTEMBER 16, 2022

The icing on the cake is that web 3.0 not only allows individuals to own their data, but they will be compensated for their time spent on the web. In this article, we will discuss: What web 3.0 The difference between web 1.0, and web 3.0. Features and importance of web 3.0. Key Features of Web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

A personal learning environment (PLE) is a system of free web-based services that helps learners manage and take control of their own learning. Use the service and find the like-minded bloggers you’re looking for. --> Passion-Based Learning. Subscribe to the RSS Feed. Add to your Favorites. s are not e-learning systems.

Personalization 100

Personalization RSS Web 2.0 Blogger 100

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. Acting On Your Learning Before you leave to the conference there’s two things you need to do.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees. Next the question becomes- how do we do it ?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

The Effective Marketer

JULY 5, 2009

The ultimate test is whether the reader acted on your call to action. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago. then read on. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

JULY 24, 2008

In addition to courting bloggers, and whatever online writers still remain, they must now recognize that the only surefire way to to replace the trusted communication stream that their audience got from newspapers is to provide fantastic online content directly to their patrons. Gannett (GCI) is off over 5% to a 52-week low of $15.93

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. Robert Scoble argued that email faced deletion at the hands of Web 2.0 I had an epiphany the other day. Email is a vampire. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. In either event, your job in this circumstance is to create conversation.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. As fun as it is, social media is also a very technical field, with codes and words of its own. AB testing is not limited to two variables.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Online Marketing Institute

DECEMBER 13, 2010

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. collectively shared each month.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. But it’s also slower than ever. The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. And that takes time. Trust takes time. Creating advocacy takes time.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159

Directive Agency

JULY 26, 2016

Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76