Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Listen Now. Eric: Yeah.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Of course, this isn’t entirely an either/or scenario.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. 70% of B2B search queries are made on smartphones. Reduces dependence on paid ads.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” A journalist, blogger, or customer can talk about their experience of using your products/services. When you create content that people find valuable, your site ranking improves on search engines, which acts as a vote of trust.

Practices 43

Practices Examples WOM Media 43

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The Effective Marketer

JULY 5, 2009

The ultimate test is whether the reader acted on your call to action. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago. then read on. The goal is to write persuasive copy.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Online Marketing Institute

DECEMBER 13, 2010

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Single Grain

JUNE 17, 2019

" class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 1) Study Your Readers. It's no coincidence that this tip is first on the list. Knowing your readers' preferences , interests and needs lets you produce better content for them.

Tips 111

Tips Lead Scoring Lead Ranking Banners 111