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Building on Buyer Personas When Needs Suddenly Shift

Launch Marketing

Like coaches in sports drawing up new plays when conditions change on the field, leaders and marketers will need to adjust their persona playbooks. For example, let’s saw a secondary or tertiary benefit of your solutions is enabling automation of manual tasks. 4 Questions for Interim adjustments to your persona playbook.

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Your Patients Want Holistic Care — Here’s How Data Helps You Treat the Whole Person

Salesforce Marketing Cloud

Working with them to overcome barriers has the potential to impact not only health outcomes but also patient trust and health equity. Delivering whole-person care sets the stage not only for better health outcomes but long-term patient relationships and, most importantly, more trust in the medical system.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive.

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Blog: How Marketers Are Handling H2

Conversica

Read on to learn how to realign your Marketing mission, keep the team inspired, and continue to drive top-line growth – despite rocky economic conditions. But strategizing and planning for the long term are made difficult by the current situation. Take the Time to Realign. Your employees need an opportunity to open up.

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How to Get the Most Out of Triggered Emails

Sharpspring

But triggered emails are a particularly powerful tool to influence your audiences to act. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line. Follow up emails to abandoned shopping carts.

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How to Get the Most Out of Triggered Emails

Sharpspring

But triggered emails are a particularly powerful tool to influence your audiences to act. Triggered emails can be constructed so that, if condition A is true, then content A is inserted into the message; if A is not true, but B is true, then content B is used, and so on down the line. Follow up emails to abandoned shopping carts.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

Fewer, slow, infrequent, and less valuable insights to act upon. But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner. The result? That’s where an always-on medical advisory board platform can help.