Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This gap in customer-centricity can be filled by engaging a centralized analytics group that shares resources across channels and acts as a conduit to the various teams.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

SmartBug Media

MARCH 19, 2021

5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. Must-read articles: Are Blogs Dead in 2021? We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 8, 2019

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

chiefmartech

AUGUST 5, 2019

Data & Analytics — the “fuel” that powers your driving machine. As a shorthand, I think of these tracks as stacks, facts, and acts. Our three tracks of breakout sessions available to all-access attendees cover: Technology & Operations — your “car” that gets you where you’re going.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

QuanticMind

OCTOBER 17, 2018

That said, for many organizations, that recipe for success often shares common elements that include visibility, insight, action and attribution. Most like to take a simplistic view, citing financial buy-in, better understanding of the customer journey, and analytical insights, among other things. The Winning Combination for ROI.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Attribution: “How to Develop Multichannel Attribution Models That Move the Needle” by Janet Driscoll Miller. Attribution: “An Attribution Journey” by Adam Proehl.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40