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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Every organization is striving to take an edge over the competitive landscape. The digital market is one of the leading reasons for this revolution. In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Let’s jump in.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences. Then the company can take that data and use it to target certain ads to those viewers when they're visiting the website.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Google Analytics . . . #2: These are the warm leads.

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CRM vs. CMS: Which is Right for Your Business?

TrustRadius Marketing

CRM and CMS may sound pretty similar, but they’re two distinct types of software that do completely different things. But the first step is learning the differences between CRM and CMS software. This post will be your guide to navigating the world of CRM and CMS software. Your Guide For Choosing a CRM or CMS.