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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Roath’s focus on innovation helped quadruple the number of emerging brands in Target’s assortment.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Precious metals, raw materials like uranium, and the growing water scarcity in London are examples of absolute scarcity. You must have seen absolute scarcity play out in real life during the 2020 pandemic.

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Why Content Hubs Frustrate Your Prospects And Slow Them Down

PathFactory

In our Buying Friction Series, we outline various passive marketing tactics many B2B marketers use that that slow buyers down along their path to purchase. The hub may be covered by web analytics, but it isn’t building up prospect or account profiles that you can act on. of this is what we call buying friction. It’s content.

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

Implement the public safety protocols that review research from GatherUp shows consumers are demanding , get your inventory onto the web, identify the most convenient ways to get purchases from your storefront into the customer’s hands, and your efforts could pave the way for increased Q4 profits. Put your products everywhere you can.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Their current behavior and purchase patterns. Product/Service: Is the product/service relevant to existing customers and is the purchasing decision-making process reducing with the current product/service line? This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

Squarespace acts as a one-stop-shop for users by providing all essential website ingredients such as domain name, web hosting, SSL certificate, extensions, etc. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. The cost of your CMS will depend on several factors. Squarespace.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. The Hero's Journey. So, how can you use the hero’s journey to deliver amazing CX? Make your customer the protagonist of the story. Learn More: What Is Customer Experience (CX)?