Salesforce Marketing Cloud

APRIL 20, 2023

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. Maintaining CPRA compliance — and keeping an eye on upcoming data laws — will help you better connect with customers in ways that respect data privacy.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

OCTOBER 19, 2022

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing. Dig deeper: Why marketers should care about consumer privacy.

Ideal Customer Profiles 133

Ideal Customer Profiles Tips Privacy Ad brokers 133

PureB2B

MAY 30, 2022

Employee turnover causes contact lists to become out of date. A marketing team with outdated or inaccurate B2B database, though, runs the risk of wasting its time on mostly ineffectual marketing pitches. For these reasons, businesses must be vigilant about building and maintaining quality B2B data. What Is a B2B Database?

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

NetLine

DECEMBER 18, 2023

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Semcasting

APRIL 11, 2018

It was the core principle behind the Fair Credit Act of 1970 that holds organizations responsible for the proper use of consumer credit information. ” Perhaps this loaded legal phrase should serve as a linchpin for first and third party data collectors and data brokers going forward. Finally, Congress needs to not take the bait.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

readwrite

MARCH 26, 2012

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. The initial report was released in Dec. ” ~ Jon Leibowitz, chairman, Federal Trade Commission.

Privacy 40

Privacy Ad brokers Paid Search Agency Mobile Advertising 40