Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet. Lee said in a statement.

Amazon 119

Amazon Paid Search Agency Ad brokers Facebook 119

Martech

JANUARY 24, 2023

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says. Why we care. Get MarTech! In your inbox. Subscribe Processing.

Ad brokers 109

Ad brokers Amazon Advertisements Advertising 109

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

At a recent Videonomics symposium, I heard representatives from many tech companies discuss how advertisers couldn’t get into their “walled gardens.” The term is frequently used, but based on decades of experience with dot-coms and digital advertising , I consider a myth. Data Targeting. Engaging with Relevant Content.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

The Customer

AUGUST 30, 2019

In the US, however, the 2003 CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act bans misleading subject lines and requires that brands provide an opt-out message in their emails, but that’s it. THE [AMAZON PRIME] STANDARD BLEEDS OVER INTO ALL OF OUR EXPECTATIONS OF WHAT WE THINK BRANDS SHOULD BE DOING FOR US.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Martech Advisor

OCTOBER 17, 2019

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. With digital ads comprising roughly half of the world’s total advertising spends, it is becoming the go-to marketing medium for advertisers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Unbounce

FEBRUARY 11, 2019

(And a messy one can hurt them.). Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart? Let’s go. Industry: Education.

Landing Pages 145

Landing Pages Examples Paid Content Best Practices 145

Hubspot

JANUARY 11, 2013

It should not feel like an advertising board for your products; instead, it should feel like a comfortable space that’s curated around the style, needs, and lifestyle of your potential clients. Furthermore, be sure to verify your website. Log in to your Pinterest account, and go to ‘Settings.’ 2) Optimize Your Page's 'About' Section.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28