Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Think of your budget as a B2B Marketer and just do a back of the napkin examination of your spending on Acquisition vs Retention.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Convert

NOVEMBER 13, 2023

Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. If you deny it, I’ll refer you to Blockbuster and Digg. This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount.

Product 52

Product Lead Ranking A/B testing Sample 52

Online Marketing Institute

APRIL 11, 2011

Make sure you’ve established some measurable goals to ensure that your social media spending is moving the needle for your business.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Then distribute the ebook on the Amazon Kindle Store and Apple iBookStore. Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). June 24, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 5, 2011

18 Examples of Awesome Viral Linkbait by Acquisition Engine. Rae Hoffman interviews 10 leading experts including Aaron Wall, Debra Mastaler and Rand Fishkin (and throws in her own thoughts) about their most productive SEO link building methods and theories. Link Building 101 – The Almost Complete Link Guide by SEOmoz. ** 5 Stars.

Link Building 100

Link Building Linkbait SEO Ad Building 100

Online Marketing Institute

MARCH 24, 2011

Karr says that acquisition, retention, building authority and customer support are all strategies to consider. I’ve only just recently begun making changes to the site to make offers much more clear, and I’ve already noticed important changes. Am I willing to allocate the necessary resources? As the saying goes: No pain, no gain.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40