B2B Marketing’s Measurement Problem
Digital B2B Marketing
APRIL 2, 2013
The buying process may take 12 to 18 months. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The image is Forrester’s reimagined sales funnel. Sweeping up late stage contacts.
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