acquisition environment 
ClickZ
APRIL 29, 2020
For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. In just the first six months of 2019 the marketing technology industry experienced 246 mergers and acquisitions – a significant increase from the 162 in the same period a year earlier. Take consolidation.
Marketing Insider Group
NOVEMBER 18, 2020
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. A multitude of technologies and innovations are available to make the lives of marketers easier.
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Convince & Convert
JANUARY 11, 2016
Process alone is the greatest gap we see in today’s modern marketing environments. The barriers have come tumbling down. The acquisition pain that used to lead to months of planning has become an afterthought. You probably already have tools to do this: CRM and marketing automation.
chiefmartech
APRIL 24, 2018
We see this long tail in the products that marketers adopt in their marketing stacks too. Indeed, acquisitions continue to be made across martech and companies do go out of business. of the solutions from the previous year “churned” — were acquired or exited the market in some less graceful fashion.
Marketing Insider Group
AUGUST 30, 2019
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. A multitude of technologies and innovations are available to make the lives of marketers easier.
chiefmartech
SEPTEMBER 19, 2016
As a follow up to my discussion with the speakers from the marketing clouds, I will then moderate a discussion with marketing tech disruptors — including Google Analytics 360 Suite and Mautic, an open source marketing automation platform. Segmentation within the marketing technology platform industry.
Heinz Marketing
FEBRUARY 26, 2018
Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. When you look at the budgets and the resources from a lot of B2B marketing groups, I think that’s reflected there as well.
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