acquisition B2B Companies Demand Generation DemandBase 
Valasys
JUNE 18, 2020
On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). million while Demandbase had raised $158 billion. About Demandbase.
Engagio
JANUARY 27, 2021
Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. Needless to say, he has some serious street cred in B2B tech.). The result: Demandbase One , the most comprehensive ABM platform in the industry.
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Account-Based Marketing Boosted with Company Data
NOVEMBER 7, 2021
Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies. At this point, most early adopters of the tactic will already have an ABM orchestration platform, such as Hubspot, Demandbase, Terminus, 6Sense, Triblio, or Madison Logic, implemented.
DemandBase
SEPTEMBER 30, 2019
Account-Based Marketing (ABM). ABM impact on B2B marketers, sales teams, and ultimately customers is only now being realized. Increasingly, marketers KPI’s are tied to the pursuit, deepening engagement, and acquisition of high-value accounts. It’s not a new concept. Sixteen years ago it was coined by ITSMA.
Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. The vendors respond.
Only B2B
SEPTEMBER 1, 2020
If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market.
ANNUITAS
OCTOBER 7, 2020
It could be argued that the concept of gamification itself is all around us, and right in our hand with our smart phones, but as a B2B stand-alone technology, implementation rarely added value and often adversely affected site speeds. But it’s still a platform, and as such, is in need of a broader demand strategy.
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