KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

FEBRUARY 2, 2016

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. Technology will only take you so far. Can Your Organization Truly Define Marketing ROI?

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona. The B2B sales process can be especially long and convoluted.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

AUGUST 5, 2020

You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics // Other Analytics Platforms. How to Find It: Acquisition > All Traffic > Source/Medium and/or Channels. Tools to Use: Google Analytics // Other Analytics Platforms.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

AUGUST 14, 2018

You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics. How to Find It: Acquisition > All Traffic > Source/Medium and/or Channels. I like to keep an eye on the following metrics in Google Analytics. Tools to Use: Google Analytics.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148