Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 25, 2020

The benefits of virtual event marketing were summarized by Danielle McFadden, President, and CEO of Greater Lowell Chamber of Commerce as follows: “Virtual events can be used to promote a new website or new location via an open house or grand opening or launch a new product. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

OCTOBER 8, 2019

Choosing the right email marketing tools for your business can set the tone for returns on your campaign. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 30, 2019

Besides creating & delivering intent-based pieces of content through omnichannel, the marketers can also focus on creating augmented reality inventory experience (as was done by Zara), on Virtual tools (as the virtual make-up tool by L’Oreal Paris) and can also provide web-based AR platforms to the customers (as was done by CoverGirl).

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40