Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Email campaigns. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

SalesIntel

JULY 12, 2021

Outbound sales reps are generally equipped with a tech stack to enable their outreach like sequencing tools, dialing platforms, prospecting platforms, gifting/rewards tools, etc. Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Integrate products. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SalesIntel

APRIL 11, 2024

Step 4: Target and Engage After you have divided your data lists, you can begin your outreach. Each persona will require well-thought-out material with a distinct message, and having a simplified database of target leads will make it much easier to tailor your content to each market segment.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

SalesIntel

APRIL 11, 2024

Step 4: Target and Engage After you have divided your data lists, you can begin your outreach. Each persona will require well-thought-out material with a distinct message, and having a simplified database of target leads will make it much easier to tailor your content to each market segment.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Ranking Lead Scoring 52

NetLine

JUNE 5, 2023

Informa Event Intent: The largest owner and operator of physical events in the world, not to mention our parent company, Informa , delivers 500+ B2B events each year. When combined with NetLine’s Portal, INTENTIVE’s extensive buyer-level insights and datasets become a powerful dynamic duo.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Terminus

OCTOBER 16, 2018

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi. “No two people buy the same way.” ” – Malachi Threadgill.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Multi touch marketing campaigns offer a great opportunity for additional personalization.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Account-based marketing: mutual exclusivity? Utilizing distribution platforms to boost market reach.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52