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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

But not all intent data is created equal. There are many types of intent data, and an array of providers. Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world.

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA.

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. The name of the game when it comes to developing an enterprise lead generation strategy is account based marketing (ABM).

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How Successful Tech Orgs Boost Pipeline With Account-Based Outbound Plays

LeanData

In this post, we’ll share some tactics and strategies that three LeanData customers use for outbound account-based marketing (ABM) plays. With Salesforce as their customer relationship management (CRM) platform, Expedient deploys a combination of integrated technologies to support their ABM initiatives.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

These tools help address lead quality challenges by providing accurate and up-to-date information, enabling you to make more informed decisions and optimize your sales and marketing strategies. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.