Only B2B
AUGUST 21, 2023
The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.
Zoominfo
FEBRUARY 5, 2024
With a team in place, consider which outbound lead generation methods should be included in your sales and marketing strategy. The most commonly used channels include: Direct Dials While many entry-level salespeople dread cold calling , picking up the phone is still an effective way to reach decision-makers.
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LeanData
APRIL 13, 2023
Unfortunately, outbound motions get a bad rap because people associate them with intrusive, unwanted cold calls and spammy emails. Cold calls and cold emails are a costly way to do outbound without any signal from the buyer. As you would imagine, 6sense uses their own technology for account-based motions.
DealSignal
APRIL 10, 2024
Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.
Zoominfo
JULY 25, 2023
ZoomInfo’s OperationsOS platform enables more robust GTM automation, including helping users creatively customize their lead-scoring models and unlock account-based scoring. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.
Zoominfo
JANUARY 11, 2021
Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. ZoomInfo MarketingOS Finally, ABM with data you can trust.
Heinz Marketing
JUNE 19, 2023
This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?
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