Account Based Marketing Business DemandBase Eloqua 
Customer Experience Matrix
MAY 25, 2016
I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*
Contently
JANUARY 31, 2023
Using predictive analytics from AI, businesses can use what they learn from sentiment analysis to broadly improve the customer experience. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”
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Engagio
JULY 31, 2017
Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.
PathFactory
MAY 3, 2022
The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods.
PathFactory
MAY 2, 2022
Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.
ANNUITAS
FEBRUARY 19, 2015
Interesting and unique in that it focuses on B2B content marketing strategy. Oracle Modern Marketing Experience March 31 – April 2, 2015 Las Vegas, Nevada. Whatever happened to the Eloqua Experience? Only this time, it is about the entire Oracle Marketing Cloud and not just marketing automation. Great show.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Google has built a $95B search business by understanding the need for speed. Worse, the sales person might convince the small business owner you to buy the enterprise solution.
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