Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Martech

MAY 10, 2022

Buyers want independent validation of how a product is going to work,” explained Vinay Bhagat, CEO of TrustRadius. Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. While LeanData has had some ABM success, it has come despite its strategic framework and execution, not because of it. Sharing the journey to effective ABM. Stay tuned!

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 98

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Martech

MAY 2, 2024

Candito adds, “We had run programmatic client-acquisition campaigns for a while, but when we layered on the ICP and intent data, our average spend per account to drive engagement — either a site visit or some on-site activity — fell from $160 to $20.” If later, it would be ABM-style demand generation. Remarkable.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. This means ABM is no longer a competitive differentiator for customer engagement —it’s now essential for meeting customer expectations. So, what exactly is ABM?

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

6sense

NOVEMBER 19, 2021

But such nerdery doesn’t mean much to ABM newcomers. That’s why it’s time to put the spotlight back on powerful ABM segmentation fundamentals. And validating them. Now that you’ve established foundational segments, you can further narrow your intent focus. This leans into ABM’s strengths. Validating Segments.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. Episode 4 - Transcript. Dec, how are you?

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SWZD

SEPTEMBER 17, 2019

Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach. Account Based Marketing or ABM brings together the people, processes and technologies necessary for creating long lasting relationships with your target customer. ABM is a strategy – it’s not a tool.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Strategic-IC

FEBRUARY 16, 2021

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. What has been the internal feedback at Acxiom on the success of this ABM programme?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Engagio

JANUARY 7, 2019

For a look at the past, here are our expert ABM predictions from 2017. I believe far more companies will migrate part of their marketing strategy to ABM but won’t outright call it ABM. Jessica Fewless , VP, ABM Strategy and Field Marketing. The Promise of Intent – Get out ahead of the competition.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Martech

MAY 3, 2022

Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. Integration between LinkedIn Lead Gen Forms and the Demand Acceleration Platform to validate and route leads to marketing automation and CRM systems. Processing.Please wait. Why we care.

Advertising Channels 90

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 90

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

SEPTEMBER 14, 2023

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. In an early ABM approach, established characteristics are your friend. Step 2: Align your marketing and sales teams on your ICP ABM is at the account level. This brings us to Step 3.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. A well-designed ABM strategy provides many benefits, including: Alignment of sales and marketing teams.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion. Pages visited, time spent, and downloads provide valuable insights into lead intent. MQL sits at the intersection of marketing and sales.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. SalesIntel makes it possible to both test ABM/ABX approaches and deploy a program quickly.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Strategic-IC

JULY 7, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Building Your Account-Based Marketing Playbook. So there'll be based on, your ABM objectives.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 71

Terminus

OCTOBER 29, 2021

Read on to learn the process behind these three campaigns, the biggest ABM myths, and the key elements that made these campaigns successful. Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. But in recent years, ABM has seen a huge rise in popularity. This means ABM is no longer a competitive differentiator for customer engagement —it’s now essential for meeting customer expectations. So, what exactly is ABM?

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Madison Logic

DECEMBER 21, 2021

Global ABM Platform Madison Logic Caps Record Year With Leadership Ranking in G2 Winter 2022 Report. ML Platform Recognized as Market Leader in ‘Marketing Account Intelligence’ Category, Validating the Recent Release of Comprehensive Account Prioritization Signal ML Insights. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

APRIL 6, 2023

Once you define your ICP, you can use account-based marketing (ABM) to target accounts that fit your ICP. ABM is a strategic approach that focuses on targeting specific accounts with personalized marketing campaigns. This is often referred to as buyer intent. One way to do this is by analyzing their behavior on your website.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Benefits of Intent Data.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Madison Logic

DECEMBER 7, 2021

Madison Logic Named a Leader in 2021 Quadrant Knowledge Solutions’ SPARK Matrix for Account-Based Marketing (ABM) Platforms. Madison Logic Recognized Based on Ability to Validate Revenue Impact and Accelerate All Stages of the Buyer’s Journey. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40