Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. .

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Account Based Marketing Gartner Marketing Report Multi-Channel 40

FunnelEnvy

SEPTEMBER 18, 2023

Click To Tweet Behavioral Analysis and Intent Data for Buyer Personas Effective buyer personas use quantitative and qualitative data to segment data about existing customers, website visitors, and leads. This data may include information from website analytics tools, interviews, social media insights, and customer interactions.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. While intent data offers immense benefits, it’s not without its challenges.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 11, 2024

Companies that prioritize first-party intent data are 2.3 Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research. Understand purchase intent. Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

JULY 6, 2023

So, how can marketers leverage a data-driven account-based marketing (ABM) strategy to identify buyers, engage them with relevant content, and optimize campaigns for maximum impact on pipeline and revenue? According to Gartner , SMBs are defined as organizations with 100 to 999 employees. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Madison Logic

OCTOBER 11, 2022

Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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Intent Data Intent Marketing Budget Buyer Intent 52