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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

A/B testing tools. These tools allow you to test different versions of your content or website to see which version performs better. Google Optimize, AB Tasty, and Freshmarketer are common choices. Marketing automation software. This can automate and optimize marketing campaigns.

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Selling IT Solutions: 3 Methods for Strategic Growth

PureB2B

Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Leverage Email Marketing Automation When Selling IT Solutions. The possibilities are endless with email marketing automation. Implement lead capture opportunities.

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Selling IT Solutions: 3 Methods for Strategic Growth

PureB2B

Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Leverage Email Marketing Automation When Selling IT Solutions. The possibilities are endless with email marketing automation. Implement lead capture opportunities.

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9 steps to make a reactivation program that really works

Martech

Testing can help you find the right number of emails in the sequence and the intervals at which you send them. Automation is essential here because the trigger (i.e., What should I test? Overt versus covert messaging Testing is essential when you’re building a reactivation program from the ground up. Everything!