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10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Although we think our tool is pretty amazing, we didn’t want it to be the only option that you look at.

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

Convert

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Let’s start by defining statistical significance. What Is Statistical Significance? Do I even need to hit 95?

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Ben Labay broke this down so expertly well in this LinkedIn post : The combo of optimization and experimentation is the ideal poise in today’s business landscape. Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 40)

Convert

What inspired you to get into testing & optimization? I ended up in testing & optimization largely by accident. They had built one of the very first AB testing tools. This was back in 2012 so AB testing was a very new and niche thing for any business to be doing. I loved it immediately.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

You have to test it out first and find valuable data before you spend a huge amount of money. If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? Jim Ewel’s LinkedIn: [link]. We test it, we get the data and then we improve upon it.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

With the abundance of tools and information today, growth marketing has become the new way of doing marketing. If you’re not sure that you are getting the right ROI for your business, we have the perfect assessment tool that might help you. And how do the digital tools and solutions come into play? Keep on testing.”

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

Analytics is your tool to find out which of your experiments are working and which ones aren’t. Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Choose the right tools. Many of them are quite good. Most of them could probably help you.