Rev

JULY 15, 2019

Well, the findings of others serve as the perfect launch pad for testing. When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. To get an accurate result in an AB test, you need a big enough pool. Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Audience and keyword research ppc lead generation tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Rev

SEPTEMBER 16, 2019

Finding the most compelling creatives and effective language comes down to good old AB testing. Deploying split tests will help you determine which copy, images, and call to actions are best suited for your audience. . Luckily the digital age is blessed with a variety of new targeting tools including lookalike audiences.

Advertisements 60

Advertisements Advertising A/B testing Funnel Advertising 60

Bluetext

FEBRUARY 8, 2021

Email is one of the most effective channels to cultivate and convert leads. In fact, research shows that 48% of marketers believe that email is the most effective channel for generating leads online. Lead Gen Tactics. A/B test – not sure what is most compelling to get leads to convert?

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Lead Liaison

MARCH 6, 2018

We did a really great AB test a few months ago, where we tested eight different emails. Now you might think, “Well, where do I put that lead gen form? We’ve actually done a bunch of test here and we found that putting your turnstile 20% in the video is going to be the best bet. So yeah, try it out.

Webinar Metrics 48

Webinar Metrics Video Marketing Top of Funnel Lead Liaison 48

Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

BuzzSumo

DECEMBER 17, 2020

AB testing Facebook ads. Creating an a lead gen ad for an SMB. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. Facebook Advertising.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145