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Email Marketing Guide: Lessons Learned From 1 Million Emails

Rev

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Email marketing is all about continually improving your message, how?

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. It shows you if your marketing is working and where you can make changes to improve its effectiveness.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. Google Trends. Google Trends will also show you which terms people use in those states.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

Have you downloaded any free content in exchange for some personal information? What you need is another step of the process: a way to convert your inbound traffic into paying customers (or at least get them further down the line in the buying cycle). Why Conversions Are Critical. Have you bought anything online recently?

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Benefits of Email Marketing . It’s all about opt-in opportunities.

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Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Phil Gamache for our monthly podcast – ‘ Marketer of the Month ’! In this podcast – we learn the secret behind his rapid career growth in this ever-evolving world of marketing. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co.

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Here is how pros do conversion rate optimization

Kevin Indig

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. Google’s goal is to answer the user's question. So, the easier we make it for SEO traffic to convert, the more Google might send us. Many think CRO is about clever popups and CTA messaging.