Convert

FEBRUARY 13, 2023

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. This article was months in the making. It’s unlike anything else you may find online. And that’s a problem.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Unbounce

JULY 12, 2023

Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. And I know we can test a lot of those sorts of creative and see how it performs with the numbers and the statistics and the quantifiable data. Always be testing. Welcome to Unprompted, a podcast about AI marketing.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Unbounce

MARCH 2, 2021

If you have a few different ideas and want to find out which approach is best, you can run A/B tests on several versions of your landing page to see which converts best. Using AI, Smart Traffic learns and tests different landing page variants to determine which one will most likely convert a specific type of visitor.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

CoSchedule

FEBRUARY 7, 2023

But is the executive team going to find the AB tests you ran while crafting a newsletter , or is the number of opens and click-throughs that it generated relevant? I usually start by making a list of the relevant metrics that should be featured in my report based on the objective and outline I drew up earlier.

Process 96

Process A/B testing Marketing Report Guidelines 96

Convert

FEBRUARY 14, 2022

Single page applications: What are they, how do they work, and, more importantly, how do we run A/B tests on them? In this guide, we’re going to break this down, as well as look at 10 of the best A/B testing platforms you can use. This way you can decide exactly which tool is the best fit for you and your testing needs.

A/B testing 52

A/B testing Webinar Metrics Terms and Conditions Tools 52

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. When asked about User Personas and how to use CRO to have a persona strategy that stands the test of time, here’s what he had to say: I don’t use the term persona anymore.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59