Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. See how Optimizely fares against Convert Experiences, VWO and AB Tasty.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

B2B Digital Marketer

APRIL 8, 2021

Data provides valuable information for business decisions and has become one of a company’s greatest asset. This is one example of data that is either not tracked or simply ignored. And we can dive into examples of companies that do this well versus not. And let me give you a marketing example. Why is that?

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Lead Liaison

MARCH 14, 2018

Learn the definition of sales enablement, why companies use it, and how it can help your business. Well the main thing is that you can’t stop improvement, you can’t stop changing, You know, if I look at our own company, Lead Liaison, as an example of that, we introduced marketing automation in 2014.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. So that became the business. So I figure I’m in the wrong business you know. That’s the first condition.” We signed customers and then we got serious about what is it we need to do to disrupt the sales tech business.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52