Remove A/B testing Remove Analytics Remove Books Remove Personalization
article thumbnail

How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

It involves a lot of testing and experimenting to understand how different tools drive sales. What’s more important is the real-time analytics and feedback you can gain from these platforms. A/B Testing MarTech Tools. Another critical part of your MarTech toolbox is an application that manages running tests.

article thumbnail

Testing Mind Map Series: How to Think Like a CRO Pro (Part 17)

Convert

As the Head of Product Analytics at Hopin and the founder of CRAP Talks (Conversion Rate Optimisation, Analytics & Product Talks), Bhavik Patel knows a thing or two about what it takes to implement a successful optimization campaign. What inspired you to get into testing & optimization? Interview with Bhavik Patel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Split Testing Tools to Grow Your Optimization Program

Convert

That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

article thumbnail

Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

Product 52
article thumbnail

Marketer of the Month Podcast – The Logistics of Revenue Driven, Quality Focused and Automated Marketing with WordPress.com’s Director of Growth

Outgrow

Phil Gamache: Ooh getting personal here. So like combining MailChimp or MailPoet it with like some type of product analytics database where like, if your B2B users are in your product, they’re like engaging with it. Saksham Sharda: The first movie that comes to your mind when I say the word ambition. Saksham Sharda: Okay.

article thumbnail

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. But how do you get started with A/B testing and which platform integrates well with Shopify? In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store.

article thumbnail

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

Ruben’s book: Data Mirage: Why Companies Fail to Actually Use Their Data. One is, uh, personalization, right? There’s bugs, there’s errors, and you have to typically deal with some kind of engineer persons of technical person to get it going. ” Episode Links and Resources. Ruben’s website: [link].