A/B Testing E-Marketing Tips
Anything Goes Marketing
FEBRUARY 25, 2007
There are some mistakes in A/B testing though that you need to look out for. Matt Beslkin over at the Ominiture blog points out a few of these in his recent post: The Dark Side of A/B Testing: Don't Make These Two Mistakes! In A/B testing you can only provide accurate results if you test one element at a time. This is a no-no.
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