article thumbnail

How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce Marketing Cloud

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Accenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.”.

article thumbnail

Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. Because millennials stand to gain $68 trillion in wealth by 2030, becoming the richest generation ever. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030.

article thumbnail

5 Reasons Why Digital Content is Going to be the Next Big Thing in 2022

Scoop.it

To scale their businesses, marketing managers need to activate effective digital content strategies. Consequently, the digital content creation market has grown significantly. The Global Digital Content Creation Market is expected to reach $38.2 billion by 2030. Having that trust will result in a surge in revenue.

article thumbnail

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. These same visuals are also prominent features in E.ON’s marketing.

article thumbnail

TrustRadius 2021 Women in Tech Report

TrustRadius Marketing

Women face more barriers to promotion in tech. That average includes 83% of women in sales, 80% of women in marketing, and 63% of women in IT/engineering. 39% of women see gender bias as a barrier to promotion in 2021. 37% of women of color in tech feel that racial bias is a barrier to promotion. Back to top.

article thumbnail

Phygital Marketing: 10 Great Examples of Future-Forward Content Experiences

ClearVoice

What is phygital marketing? Phygital marketing is a blended customer experience where digital applications relate to the physical world and actual space of the customer journey. Without realizing it, you’re likely subject to phygital marketing throughout your day-to-day life. What is phygital content marketing?

Examples 115