2023 will be a chaotic year for martech, yet the start of a massive wave of growth
chiefmartech
JANUARY 14, 2023
2023 is going to be a rough year for many martech firms. But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. 2023 will not be the Year of the Metaverse. Those skeptics are not wrong. Remember the rise of websites? Composability.
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