2022, Cable and ROAS - B2B Marketing Zone

CTV Advertising FAQs

Porch Group Media

FEBRUARY 16, 2023

In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. What KPIs are Used to Measure CTV Advertising?

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Mover Marketing Challenge #3: Measuring ROI

Porch Group Media

SEPTEMBER 6, 2022

Source: The 2022 Marketer’s Perspective on Mover Marketing. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. As you start to get more sophisticated, you can then start to look at ROAS or return on ad spend and measure those differences.

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CTV Advertising FAQs

Mover Marketing Challenge #3: Measuring ROI

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