2022 Acquisitions Cable ROAS 
Porch Group Media
FEBRUARY 16, 2023
In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. What KPIs are Used to Measure CTV Advertising?
Porch Group Media
SEPTEMBER 6, 2022
Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing. Challenge #3: Measuring ROI.
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