Mover Marketing Challenge #3: Measuring ROI
Porch Group Media
SEPTEMBER 6, 2022
Source: The 2022 Marketer’s Perspective on Mover Marketing. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. As you start to get more sophisticated, you can then start to look at ROAS or return on ad spend and measure those differences.
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