Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 130

Analytics Privacy Privacy Policies Privacy Protection 130

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Convert

APRIL 26, 2022

The Federal Data Protection Act (BDSG) (2018) Modifies the GDPR, allowing for exceptions to individual rights when handling employee personal data. Ask the following questions: Are the legal bases mentioned in their Privacy Policy? You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

The Customer

APRIL 14, 2020

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. It’s a key interaction enabler.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. For brands, however, it means a paradigm shift.

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186