Outbrain

FEBRUARY 8, 2022

Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism. Royal Canin.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Single Grain

JUNE 13, 2023

WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. WordStream ) B2B PPC campaigns cost between $115,000 and $122,000 on average. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. billion USD. billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Convert

NOVEMBER 8, 2022

in 2021 ( IMF ). For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. ROAS is Deceptive, All Hail QoA. in the middle of 2020, it fell to 12.2%

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

AUGUST 17, 2021

Technologically savvy with an excellent understanding of concepts such as CPC, CTR, ROAS, CPA, EPC, MQL, SQL, LTV, etc. According to Salary.com as of June 2021, the average salary for the job of VP of Marketing salary in the U.S. Knowledge of market research. Strategic thinking and analytical skills.

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Outbrain

FEBRUARY 2, 2021

We’re honored to announce the Native Advertising Institute has awarded Outbrain as Platform/Network of the Year at the 2021 Native Advertising AWARDS! This new suite of Smartads deliver performance beyond views and impressions: Over 70% average viewability 5x higher in-view time than social platforms 5x higher CTR than display formats.

Paid Search Agency 20

Paid Search Agency Ads ROAS CPA 20

Single Grain

AUGUST 18, 2023

We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. They had successful sales in 2021 and set goals to surpass these revenue records. Results Gump’s surpassed their 2021 sales goals. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA. trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96