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How Google’s May 2020 Core Update Will Impact Your Business Sustainability

Valasys

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. What does Google’s 2020 Core Update Mean for Your Business.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. According to HubSpot, 80% of potential customers use search engines to find local information. Ways to Optimize the Website for Local SEO.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Content Explorer – Find top-performing content in your industry.

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Meta advertising: what you need to know

illumin

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. By 2014, Facebook rolled out its three-level advertising campaign structure, offering “campaigns” and “ad sets” on top of standard ads.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

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What is a SaaS Company? Top 19 SaaS Companies Killing It in 2023

accelerate agency

You could be watching your favorite show on Netflix or hosting a web conference. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. Is Facebook a SaaS company? billion by 2024.

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The 5 New Rules of Video Marketing Success

Content Marketing Institute

If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. This video lives on YouTube and sometimes is embedded onto a web page. 5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The most common answer? “No.”.

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