Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. ad spend lost to fraud this year.

Advertising Agencies 106

Advertising Agencies Paid Content Cost Per Thousand Advertisements 106

Atomic Reach

MAY 14, 2019

Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Consumers who visit a store that they have clicked a Google search ad for before their visit spend 10 percent more in-store. Google Ads are one of the most popular forms of PPC and with over a trillion searches in 2018 that should come as no surprise.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. For the first time this year, spending on digital out of home (DOOH) programmatic ads will outpace that of ordinary OOH. First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Digital Ad Spending Worldwide. Image Source: eMarketer. Its massive database is capable of showing the difficulty, potential traffic volume, and estimated CPC of pretty much any keyword/key phrase.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. billion in 2018, which will give it 2.1 percent and 35.1

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Directive Agency

DECEMBER 11, 2018

How much should you be spending on Google Ads? However, understanding what the average company spends on advertising can still be helpful. Digital ad spend looks to reach $107 billion this year in the U.S., according to eMarketer , while TV ad spend continues to fall. What Is the Average B2B Budget for Ads?

Paid Search Agency 40

Paid Search Agency Budget Programs Cost Per Click Allocation 40

Digilant

JULY 22, 2021

It will come as no surprise that eMarketer found sales/revenue to be the leading marketing KPI (key performance indicator) for brand marketers in 2020. . Cost per click (CPC). The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%. Every day, the average consumer spends nearly 4.5

Display 52

Display Advertisements Advertising Cost Per Click 52