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Lessons from the 2017 Business Superbrands

Savanta

FEBRUARY 27, 2017

Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. The rankings illustrate a few important lessons about B2B branding in the modern day. See the full list of Business Superbrands. familiarity and previous experience); affinity (i.e.

Business 120
Business Differentiation B2B Marketing Trust Marketing 120
article thumbnail

Lessons from the 2017 Business Superbrands

Savanta

FEBRUARY 27, 2017

Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. The rankings illustrate a few important lessons about B2B branding in the modern day. See the full list of Business Superbrands. familiarity and previous experience); affinity (i.e.

Business 120
Business Differentiation B2B Marketing Trust Marketing 120
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