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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. 06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Source: Digiday ). (31: