The Point

JANUARY 29, 2015

It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Without good data, it’s tough to know which marketing strategies, programs, offers, messages, segments, etc.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KEO Marketing

OCTOBER 3, 2017

Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. The concept gained traction, and B2B marketers began to invest more heavily in ABM. ABM Adoption Takes Off. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Valasys

OCTOBER 11, 2019

Contrary to the conventional inbound marketing plans which mostly win small deals than big ones, that too after 6-9 months to show some effect & a full 12-24 months to reflect significant value, account-based sales development thrives on building a sales & marketing strategy to win over the high-value accounts.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Hubspot

JANUARY 17, 2017

My website isn't really benefiting my marketing/lead generation strategy. We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. How do you host forms to gather more information about people, so you can effectively market to them? This makes qualifying leads a snap.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Lead Generation & Nurturing Stats. In case you are counting. Invespcro).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. But those aren’t the kind of headlines that generate press, social shares, downloads, and leads.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

LeadSquared

APRIL 14, 2016

Here are a few resources you could look at: Webinar on Lead Nurturing. 10 Lead Nurturing Lessons Only an Awesome Teacher Can Teach You. Lead Nurturing Process: A Smart Salesperson’s Guide to Getting It Right! Anyway, the ROI on Inbound Marketing is long-term. Students love to download them.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52