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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

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5 Insightful Instagram Stats That You Should Know

Sprout Social

Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. New Instagram stats pop up every day. hashtags per brand post.

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15 Facebook stats every marketer should know for 2019

Sprout Social

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

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25 Stats That Prove Why Workplaces Need to Embrace Diversity

Hubspot

Because of how these experiences, I felt like I had to give certain prospective companies a "fluffier" description of my sight to protect myself against any possibility of job discrimination. Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. 25 Stats About Diversity in the Workplace.

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6 Reasons to Repost Your Content on Social Media

Act-On

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing.

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8 Marketing Automation Stats That Will Help You Get Company Buy-In

BenchmarkONE

In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls. Companies that grow using marketing automation increase their sales by 32 percent. But does your boss?