Remove 12 5-big-challenges-marketers-will-face-2016
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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. Year founded: 2016. The Discussion.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

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16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. 19 Brands with a Cult Following (and What You Can Learn From Them). 2) LaCroix.

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5 big martech challenges that marketers will face in 2016

chiefmartech

The evolution of marketing technology has come a long way this year. When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations.

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17 Great Microsite Examples for Driving Buyer Interest

SnapApp

You can’t translate any content into the visual, exploratory medium of a microsite without a big helping of creativity. . In this “more is better” world of marketing, zeroing in on a single, compelling message and moving the reader to take a single action is an art form. Ferrari Infoseason 2015. HBO: We Are the GOT Party.