Webbiquity

FEBRUARY 16, 2016

billion in 2014. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. The CMO Survey ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Experience: The Blog ). DashBurst ). Experience: The Blog ). Business 2 Community ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. And with the CDP hype, comes large investments in CDP technologies.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. But it’s only a tool.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Digital Marketer

OCTOBER 5, 2020

And, uh, and so I left there in 2014 and started Vindy digital and really focusing in, on helping that mid-market B2B company, uh, really leverage the internet, all the channels that are out there, how do you bring them together to help accomplish your business objectives? The company that bought us was B2B B to C social media.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

APRIL 27, 2021

They were invited to write about trends and speak at industry trade shows. Throughout the 20th century, B2B marketing relied most heavily on print and live events (industry conferences, user group meetings, and trade shows). Vendors create content, optimize it for search, and share it on social media.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361