Lenny's Newsletter

SEPTEMBER 5, 2023

How to find and win your first 10 customers 1. Do any fit your ideal customer profile? ” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California. Art by Natalie Harney. Let’s jump right into it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Amplification. No one is doing this well yet.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

FEBRUARY 15, 2017

1) AMA Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. Past Winner of Note: "Building Icons – Colliers International," by Igloo Media.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68